Jaguar Announces their Move into the Untapped World of SUVs

Jaguar’s been in business since 1922 and over all that time they’ve built countless vehicles but never ventured into the world of the SUV, until now that is. For the first time the automaker is developing an SUV for their customers, and this has some experts asking if the move will cannibalize their sales from partner company Land Rover.

No Need to Worry About Losing Customers

According to careful research conducted by the Tata Group of India, the owner of Jaguar and Land Rover, not only will the new Jag SUV not steal customers form Land Rover, but most of the sales that this vehicle is capable of making will result from stealing customers away from competitors instead. This is essentially free money for the company and they are probably kicking themselves for not making the move sooner, or at least they will be if they pull it off successfully.

The reason that Jaguar and Land Rover won’t compete with one another with this new SUV is because they cater to very different customer bases. The Land Rover is known for being one of the most rugged vehicles out there, and outdoorsy types love to pick them up. The Jaguar SUV won’t be built for off-roading and will be nabbed by city-dwellers interested in a more family-friendly form of sporty, luxurious transportation.

Offers Classy Styling and Expected to Be Powerful

If the F-PACE looks anything like the C-X17 concept vehicle it’s based on it will be quite a classy looking ride. The concept crossover is streamlined and features a color that pops. The F-PACE is likely to follow a similar design scheme, creating a very fast looking SUV that’s lightweight and fun to drive. Drivers will want something that’s clearly a Jaguar, while offering more space than the typical vehicle does. This is likely what Jaguar is going to shoot for with their production.

Of course the interior of the Jaguar is going to be luxuriously appointed. It will likely have leather or a very high quality suede material used for upholstery. The C-X17 concept shows off a futuristic interior with touchscreen controls, a massive control knob and plenty of LEDs to light up the interior, but with as many features as there are packed into the cab it still manages to look very streamlined and clear like most Jag interiors and that’s a trend that I’m sure they will continue to build on.

No word about the power source has been released yet, but we expect it to include the 3.0 liter supercharged V6 that was received so well in the flagship XJL sedan. The engine produces 340 HP and delivers it in such a smooth and snappy way that it can’t help but being fun to operate.

Release Date

The F-PACE is expected to go on sale in 2016 and more information is likely to be released throughout 2015 as Jaguar continues development on their first SUV. It’s an exciting concept and should be something worth looking forward to.